Everyday utility
i-Ruler
5Mdownloads
on iPhone
on iPhone
A practical utility for measuring in centimeters and inches, with a sliding interaction for lengths beyond the screen.
Scaleapp · Consumer software
Consumer apps.Built from scratch.
Scaleapp built a profitable consumer-app business from the ground up. Market and keyword research guided product selection across utilities, photography, video and social discovery.
See selected products30M+
Lifetime app downloads.
Historical audienceReached around 2M monthly active users.
Across the portfolio, four apps each surpassed one million downloads on Apple platforms.
Historical operating recordMain growth period: 2011–2018
FundingBootstrapped
GrowthPrimarily organic
Business resultProfitable for years
Selected work
Products and results.
Selected historical products from Scaleapp’s consumer-app portfolio.
Video creation
Slow Motion Camera
3M+downloads on Apple platforms
Free edition
Free edition
Capture video, adjust its speed and turn selected moments into slow-motion sequences.
The product opportunity
- Opportunity
- The iPhone 5s introduced 120 fps video capture in 2013. Keyword research showed demand for slow-motion video tools, and Scaleapp saw room for a more compelling capture and editing experience than the apps it reviewed.
- Product decision
- Scaleapp moved quickly to build a focused app combining video capture, adjustable playback speeds and selective slow-motion editing.
Social discovery
RandChat
500K+registered users
An app for meeting people nearby or around the world. RandChat brought discovery, in-app conversations and media sharing into one social experience, with premium subscriptions available.
Photography
Camera Zoom
Camera zoom, photo capture and sharing, with editions for iOS and Android.
1M+Android installs · Free editionRecorded Google Play milestone
About Scaleapp
Built by a
small team.
Scaleapp is the consumer-app brand of Scaleitapp Ltd.
A sole founder led the business from product selection through development, launch and growth, working with a small team of freelance developers.
The company owns a consumer-app portfolio, with releases across iOS, macOS, Apple TV, Apple Watch and Android.
Get in touchbiz@scaleapp.net